Showing You How to
Attract New Customers & Grow Your Business

Smart. Actionable. Digital Marketing.

Optimizing and Remarketing, Essentials for Success

By partnering with AIMA, we’ll show you how to drive and convert your site traffic by optimizing and remarketing. Even if you’re not sure what the difference is between search marketing and SEO, we’ll put together the right strategy and mix of methods to drive new and repeat website traffic, expand your digital footprint and ultimately, close more sales.

These days, remarketing (or retargeting) are must-haves on any digital marketer’s punch list. We’ll show you how to target potential customers who have already visited or taken action on your website, such as landing on a service page and leaving without acting. There’s reason to lament “the one that got away”. By remarketing, you can stay connected with warm prospects and convert them to paying customers.


Drive Traffic and Follow Through to Close the Sale

At AIMA, we’ll help you master the one-two punch of optimizing and remarketing.

It’s no longer enough to create a website and set it loose in cyberspace. You should know how to optimize your site, make it better and more functional, and AIMA will show you how. We’ll advise you on fine-tuning what you have, as well as teach you how to evaluate, review and analyze what’s working, what’s not and what needs adjusting.

These days, “content is king”. More specifically, content plays a critical role in positioning your site to rank fast and high. At AIMA, we’ll help you increase awareness and drive traffic to your site either organically or paid. We’ll devise the best positioning and strategy using long tail SEO practices and value-rich content to get more visitors to your website.

Beyond site content, there’s a lot you can do to improve visibility. We’ll optimize your positioning by developing a strategy to build awareness and site traffic. This includes finding the right combination of shared content, blogs, videos, webinars, dedicated landing pages, live casting, as well as social media communications to support organic SEO and position content traffic.

When remarketing, social is huge. Your AIMA expert will help you choose the best platform and create a strategy that gives you the biggest bang for your buck. We’ll determine what social media channel is the right fit to attract customers, as well as what tools to use – advertising, offers, events and more. Your game plan will also include how to position your messaging and what offer will resonate with your concentrated target market.

Through the wonders of technology, automated marketing gives you behind the scenes tools that allow you to segment prospects, align both your internal and external communications, provide relevant offers and manage funnel progression. That means you can send the right message to the right prospects – trigger offers based on interest or aligned with funnel position. We’ll even show you how to automate repetitive processes and general communications.

What AIMA Clients Are Saying