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Market Smarter, Not Harder

Smart. Actionable. Digital Marketing.

Digital Marketing Strategy That Works

SEO, SEM, keywords, tweeting, blogging, Instagram, Facebook advertising, Google AdWords, reputation management, remarketing. The world of digital marketing has its own language, and you don’t have time to be an all-knowing expert. You didn’t get into your business only to have to learn another one.

To even exist in today’s world, you needed a website. Odds are, you built one and yet, they didn’t come. Then you discovered that to actually generate web traffic and leads to convert, you needed to delve into digital marketing. But there are countless tools, platforms, channels and methods to get the word out.

So, now what? Instead of throwing in the towel, allow AIMA  in Denver to help you navigate the labyrinth of digital marketing and create a digital presence that works as hard for your business as you do.

Contact AIMA now and let’s chat about your unique needs.

So, What Is Digital Marketing Anyway?

The term digital marketing has become a bit of a catchall phrase, encompassing everything from banner advertising to search engine optimization, pay per click, email, video streams, text messaging, blogging, RSS, podcasting, and instant messaging – all under one giant, generic umbrella. That’s a lot to digest.

We break it down into bite-sized pieces so you can understand, and even better, harness the power of the most effective digital marketing channel best aligned to meet the goals of your business.

A Winning Digital Marketing Strategy

According to the poet, Antoine de Saint-Exupéry, “A goal without a plan is just a wish.” And here at AIMA in Denver, we believe a digital marketing plan without direction and focus is a waste. A digital marketing plan isn’t about trying a few ideas to see if they work. To achieve specific marketing objectives, a strategic digital marketing plan must be a well-defined, comprehensive list of actionable steps and strategies to be accomplished over a set period of time.

It’s the best and smartest way to get the biggest bang for your buck. And that’s what AIMA delivers.

Now, because every business is different, every digital marketing plan needs to achieve different goals. Through our exclusive, strategic digital marketing plan development process, AIMA can help you figure out what goals and executions will take your business from good to greatness.

The goal here is to create a sales funnel that allows you to acquire and keep customers while spending smarter and more laser-focused than your competition. We’ll determine the best marketing strategies for your investment, as well as were to put your money based on how campaigns and engagement are positioned to perform.

Turn your ghost town of a website into a bustling hub with SEO, strategic positioning and ad remarketing strategies to get back in front of leads that showed interest but may not have engaged. We’ll build awareness through multiple pathways using “Top of Funnel” strategy to drive traffic and engagement. We’ll also determine what assets prospects value and use them to establish your business as a trusted authority.

Based on a prospect’s interactions with your business within the marketing funnel, AIMA in Denver will advise you on how to further engage with them using tools that will guide them along the pathway to becoming a paid customer. Along the way, we’ll analyze and fine-tune assets and offers by testing and optimizing for greater performance.

This step is crucial. Fine-tuning campaign strategies requires the continued evaluation of performance. We’ll review and analyze what is working, what is not, what has stopped and make any needed adjustments to improve outcomes.

Through the wonders of technology, automated marketing gives you behind the scenes tools that allow you to segment prospects, align both your internal and external communications, provide relevant offers and manage funnel progression. That means you can send the right message to the right prospects – trigger offers based on interest or aligned with funnel position. We’ll even show you how to automate repetitive processes and general communications

What AIMA Clients Are Saying