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Advise: Digital Marketing Strategy

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Market Smarter, Not Harder

Smart. Actionable. Digital Marketing.

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Digital Marketing Strategy That Works

SEO, SEM, keywords, tweeting, blogging, Instagram, Facebook advertising, Google AdWords, reputation management, remarketing. The world of digital marketing has its own language, and you don’t have time to be an all-knowing expert. You didn’t get into your business only to have to learn another one.

To even exist in today’s world, you needed a website. Odds are, you built one and yet, they didn’t come. Then you discovered that to actually generate web traffic and leads to convert, you needed to delve into digital marketing. But there are countless tools, platforms, channels and methods to get the word out.

So, now what? Instead of throwing in the towel, allow AIMA  in Denver to help you navigate the labyrinth of digital marketing and create a digital presence that works as hard for your business as you do.

Contact AIMA now and let’s chat about your unique needs.

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So, What Is Digital Marketing Anyway?

The term digital marketing has become a bit of a catchall phrase, encompassing everything from banner advertising to search engine optimization, pay per click, email, video streams, text messaging, blogging, RSS, podcasting, and instant messaging – all under one giant, generic umbrella. That’s a lot to digest.

We break it down into bite-sized pieces so you can understand, and even better, harness the power of the most effective digital marketing channel best aligned to meet the goals of your business.

A Winning Digital Marketing Strategy

According to the poet, Antoine de Saint-Exupéry, “A goal without a plan is just a wish.” And here at AIMA in Denver, we believe a digital marketing plan without direction and focus is a waste. A digital marketing plan isn’t about trying a few ideas to see if they work. To achieve specific marketing objectives, a strategic digital marketing plan must be a well-defined, comprehensive list of actionable steps and strategies to be accomplished over a set period of time.

It’s the best and smartest way to get the biggest bang for your buck. And that’s what AIMA delivers.

Now, because every business is different, every digital marketing plan needs to achieve different goals. Through our exclusive, strategic digital marketing plan development process, AIMA can help you figure out what goals and executions will take your business from good to greatness.

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    Customer Value Optimization

    The goal here is to create a sales funnel that allows you to acquire and keep customers while spending smarter and more laser-focused than your competition. We’ll determine the best marketing strategies for your investment, as well as were to put your money based on how campaigns and engagement are positioned to perform.

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    Inbound Lead Generation

    Turn your ghost town of a website into a bustling hub with SEO, strategic positioning and ad remarketing strategies to get back in front of leads that showed interest but may not have engaged. We’ll build awareness through multiple pathways using “Top of Funnel” strategy to drive traffic and engagement. We’ll also determine what assets prospects value and use them to establish your business as a trusted authority.

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    Funnel Positioning and Optimization

    Based on a prospect’s interactions with your business within the marketing funnel, AIMA in Denver will advise you on how to further engage with them using tools that will guide them along the pathway to becoming a paid customer. Along the way, we’ll analyze and fine-tune assets and offers by testing and optimizing for greater performance.

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    Campaign Optimization

    This step is crucial. Fine-tuning campaign strategies requires the continued evaluation of performance. We’ll review and analyze what is working, what is not, what has stopped and make any needed adjustments to improve outcomes.

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    Automation Implementation

    Through the wonders of technology, automated marketing gives you behind the scenes tools that allow you to segment prospects, align both your internal and external communications, provide relevant offers and manage funnel progression. That means you can send the right message to the right prospects – trigger offers based on interest or aligned with funnel position. We’ll even show you how to automate repetitive processes and general communications.

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What AIMA Clients Are Saying

It’s my pleasure to have the opportunity to work with Sara, developing our photography business. Sara has an engaging personality and is an incredible joy to work with. She’s played a significant role in helping to create more business for us by helping to bring the business management aspect of the company into focus and allowing us to expand our client base. Sara has helped us with everything from branding, web design, and marketing. She has developed successful marketing strategies and campaigns that have brought significant growth to our company in just one year. She is highly dedicated to her work and is always responsive to our needs. Good natured, fun and extremely professional, Sara is the consummate business partner.

John K.Small Business Owner, CO

You won’t have to work long with Sara to discover her extraordinary skill set. She is able to see both the big picture and can provide solutions to all of the little pieces and challenges that may come up along the way. Her creativity, problem solving and positive “can-do” attitude make her an asset to every project. If she can’t help, she can always provide excellent suggestions, connections and references too. You’ll enjoy working with Sara feel confident recommending her to your friends and clients too!

Ellen B.Marketing Consultant & Advertising, Boulder, CO

Sara was a huge help in getting started on our automated marketing system, Infusionsoft®! She was very patient, kind, encouraging and fun to talk to all throughout the training, not to mention very helpful. And she makes herself available anytime I need her for any random questions or issues that pop up. Her knowledge and expertise in all things automated and any other digital marketing were top notch! I highly recommend her!

Luke W.Sport Performance Company, Charlotte, NC

I have the utmost respect and admiration for Sara and her professional skills. I had multiple problems with an old website and she has managed in a very short space of time to completely rebrand and relaunch a cleaner, clearer and much more integrated site. She has been a godsend in not only developing the website but also organizing the systems, aligning my web presence and amazingly has sat with me online and outlined a brilliant integration plan and automated marketing strategy as well.

Jules W.Writer, Director, Producer, Malibu, CA

Sara is a passionate, enthusiastic and driven entrepreneur who works with clients with one and only one goal: To make sure they are up and running with all their objectives from A-Z and a 100%. If this means treading off the beaten path, going out of her way, or taking excess hours on her own time to fine-tune and hone a single campaign, so be it – she gets it done. It’s an absolute pleasure working with her and I look forward to collaborating with her on tons of projects!

T. M.Marketing Consultant, Scottsdale, AZ

Sara is a very creative and out of the box consultant for your marketing needs. Sara and her staff are professionals in every aspect of their business from social media, marketing campaigns, and marketing materials. Sara is a pleasure to work with and takes your vision and makes it a reality in your marketing plan.

Amy S.Insurance Agency, Arvada, CO

Sara is extremely knowledgeable, detail oriented, passionate, and accountable to her clients and her work. She is very reliable and can be counted on with deliverables. Sara is a wealth of information that can assist in any direction. Sara is great to work, her charm and sense of humor is infectious. She is the consummate professional and very dedicated to her work.

Sheridan W.Corporate Compliance and Diversity Consultant, Palm Desert, CA

Sara is an incredible and knowledgeable strategist, Infusionsoft® expert and marketing manager. She is detailed, attentive, diligent, responsive, professional, personable and a pleasure to work with. I highly recommend Sara and AIMA Digital Marketing to move your business forward.

Wendy D.Online Membership Platform/Speaker/Trainer, Boulder, CO

Sara Khoudary is the perfect balance between professional, competent, responsive and approachable, kind and fun! So grateful for everything Sara and her team has brought to us and helped us with. I would continue to work with AIMA in a heartbeat.

Rachel GSaaS Company, Castlerock, CO

I have had the pleasure to work with a few great professionals – Sara Khoudary with AIMA Digital Marketing is one of those unique and creative professionals dedicated to the success of her clients. I have had the pleasure of working on several projects with Sara and with each project, there has been a great collaboration producing fantastic results. Sara is very personable and knowledgeable in all aspects of Digital Marketing and a very genuine, helpful person. I would absolutely recommend Sara to any small business or entrepreneur who is ready to take the next big step to improving their business.

Gabriela G.Executive Photographer, Thornton, CO

Sara is a genius. There are very few people in this world that can actually understand and help in all the aspects of branding, messaging, marketing and automation. I have had a lot of people tell me they can do what Sara does; nobody could actually do what she has done for me.

Dr. Jeffrey C.Author, Speaker, Health Care Provider, Westminster, CO

Sara and AIMA have been great to work with. We have created some very sophisticated automated campaigns and integrations between Infusionsoft® and our free-standing application. She has been outstanding at putting all of it together. From email, to text and even voice messages to our users – she has helped us do it all. Prompt and professional and most of all – very thorough. I would definitely recommend Sara and AIMA.

Les J.Entrepreneur/SaaS Company, Denver CO

Sara is without the most brilliant person I have ever met in the marketing realm. She knows everything from print (days gone by) to current online requirements for you to gain visibility and promote your brand. I highly, highly recommend her to everyone as often as possible!

Cindy M.Elite Luxury Real Estate Professional, Broomfield, CO
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